An early start on a Google Play featuring report.

Ever wondered how getting a game featured by Google impacts downloads on your Android game? We’ve just released our newest game: Battlestation: First Contact on Google Play. Last Thursday it was featured by Google and now I want to take you with us on the ride! We’ve had a featuring from Google before but this time it is during the first month of the launch, this should have a big impact since rising on the lists of “Top new free” is much easier than rising on the main list of “Top free”.

Here is the current graph of our installs/day:

Installs

  • 5 Oct: 1 install.
  • 6 Oct: 200 installs. Own marketing and a start of a Kickstarter campaign for the upcoming PC game.
  • 7 Oct: 750 installs.
  • 8 Oct: 950 installs.
  • 9 Oct: Featuring kicks in. 6800 installs.
  • 10 Oct: The day will end at over 10 000 installs.

So where are we featured? Let’s have a look from App Annie:

GooglePlayFeaturingDetailsAs you can see App Annie states that we are featured on the Google Home Page. However, it seems like Battlestation is still also seen by browsing Google Play directly from the device. This is the case at least in Finland, it is still a mystery for us if it is true for all countries.

It remains to be seen how the downloads develop from here, I will keep you posted! Another interesting thing is that if Battlestation manages to rise on the top new free lists, will the momentum carry on after the first month has passed?

So what is Battlestation: First Contact?

bsFirstContactFeature

Battlestation: First Contact is a simplified version of the PC game (Battlestation: Humanity’s Last Hope – Now on Kickstarter) for Android and iOS devices. It functions as a guide for us, proving the concept and working as a way for players to tell us what they like and they¬†would like to have in the PC game.

As a reminder, here is what happened with our previous game Ace Tales:

Going up up up! And it’s gone. Here’s the second part of my report about how a Google featuring impacts the downloads of a casual game.

DownloadStatsThere is the curve in all its glory. It’s clear where the featuring started and where it ended. Before we got the notion of a featuring taking place we had around 30 downloads/day. Yes, 30. The featuring process seemed to be in a form of roll out, with Google adding places bit by bit and then removing them towards the end. First places lifted our downloads to around 300, and then from there we jumped to around 5000-8000 installs/day.

As Google started rolling us out from featuring we have quickly dropped to around 300-400 installs/day.

RanksGoingDown

We can see that we are dropping in rankings and will be out in no time. It seems that the featuring will have no long term effect on our daily downloads. We are still featured in 29 places under the adventure and action category in Google Play, which is probably the reason we are still getting 300-400 installs/day.

All in all, being featured by Google is very valuable. We could have spent $50 000 on Ace Tales ourselves to achieve the same results, but it’s a real shame that it doesn’t have a more long term effect. My take on Google Play is that in order to get a steady nice stream of downloads you have to get into the top Free Games list. However you do it, that’s where you need to be. Because the games there will receive a majority of downloads. Problem is, that the Top Free list is still filled with old games like Angry Birds and Fruit Ninja, to get there you have to push 1 of those games out. And if your game isn’t good enough, it won’t stay there even if you manage to push it in there with a huge amount of downloads.

Another way would be to have some other source than Google Play to drive installs, but achieving 5000 installs/day without spending a lot of money is very hard. Feel free to subscribe up to the right if you find my blog useful!

 

So there you have it. We will have to see how Battlestation will fare now compared to Ace Tales. That’s it for now, I will be back with more statistics later on!

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1 Comment

  1. This makes a very interesting read. Thanks for showing us real figures, I’m sure they are beneficial for many other devs out there. Please keep us posted – and the best of luck to you!

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