This is a continued post of the first one here: http://blog.bugbyte.fi/an-early-start-on-a-google-play-featuring-report/
Now we continue to look at statistics related to our sci-fi strategy game Battlestation: First Contact.
Here is the downloads curve. We started from 0 pretty much, publishing a game on Google Play these days without marketing does not bring downloads at all. We were getting 20 000 downloads/day for a couple of days before the featuring spots changed and we started falling down. We are currently at around 900 downloads/day and holding. It would be huge for us if we could hold this amount of downloads, but we will see how things develop from here. There is a big risk that the downloads will continue to drop slowly, something that has always happened to us before. So where did these installs come from? Let’s see at our top countries.
We actually got most downloads from United States, that’s really good. The difference in monetization between countries can be quite big. United States monetizes around 5-6 times better than Russia. Other good countries are Germany and France, as well as United Kingdom.
We got a little over 100 000 installs in total from the featuring, which is of course awesome in every way. Still, it is much more important to achieve a stable long-term install rate. Something that you can work with as a company. If you get that 100 000 download burst and then drop down to 50 installs/day quickly it is very hard to receive enough revenue to keep a company going.
It is quite worrying that these amount of installs doesn’t really make a dent at the top lists, not even top new free. Since the lists are categorized by countries you have to get a nice spike of downloads in one country to rise on that specific country top list. It is quite clear that if you don’t make it to those lists you will be left with some kind of scrap visibility.
What is this scrap visibility then? Word of mouth, Googles own recommended system (People that played this game played also that game) and your own marketing, as far as we can tell. What kind of stable download amounts have you guys been able to achieve on Android, iOS or Windows? It would be nice to hear from you!
And if you are a fan of strategy games try out Battlestation: First Contact, it is definitely the best we have made so far. Links below.
For Android: Battlestation: First Contact on Android
For iOS: Battlestation: First Contact on iOS